Tools & Advise

Helping Hotels Earn More

Improving profits for hotels and hotel groups. 

FIVE WAYS TO MAKE YOUR HOTEL BETTER

Your Hotel, You Are The Hero

THE 5 BASIC PRINCIPLES

The 5 most important key areas for you

to achieve success, and it works!

GREAT ONLINE PRESENCE

Creating a hotel online image is not easy, it requires a fair bit of planning and thinking on how to present a high converting message and also important to realise that the writing and technical skills matters when you create the winning image. It is important and its worth doing it right: A high converting hotel brand image makes your guests the hero where your hotel is playing the role of helping the guest to have a happy ending...meaning a relaxing time, a romantic holiday or even a fun team building.


- Know your guests and make them the hero.

- Establish a converting brand image.

- Writing the right message (story line matters).

GET IT RIGHT STOP WASTING TIME

One thing we hear from hotel owners is their continued battle with paying high commission fees to online travel agencies (OTAs) is that they are depending on bookings from them. But the OTAs are not just lucky, they have put in a lot of effort.


One of the key reasons that they continue to gain a bigger share of bookings from hotels, is that hotels do not have the same level of understanding of the e-commerce and digital marketing sphere. OTAs such as Expedia.com and Booking.com invest several billions to understanding what makes guests book your hotel, and their research has made them experts at conversion optimisation and user experience, now you can too.


OTAs clearly know how to manage their reviews throughout the booking process to make sure the booker feel confident. From the front page through to the final booking stage, reviews are clearly visible and strategically used to boost conversion rates at every level.


- Learn how to stand on your own legs, and spend don't  too much money on commissions.

- Make sure you know how to improve your positive reviews, and get more of them.

- Let the booking engines enable you by providing you with a bill- board factor, and work harder to make the guest yours, not theirs.

STAY UPDATED ON MEGA-TRENDS IN  HOTEL TECHNOLOGY 

Even if you're not tech savvy, it is important to know that technology is one of the most critical points to master in order to attract and retain hotel guests, and nowadays that means you must invest and participate in a big range of software and tech solutions that create interest and guest engagement. With the past ability of easy surprise and wow visitors, we now see most guests expecting and assume their offer and is rarely impressed. Bookings must not only be made via a mobile smart device, but all guest-rooms must live up to the latest trends and gimmicks.


To meet the ever growing guest expectations, over 5o% of hotels will spend more on technology....be one of them, and prioritise technology now.


- Learn how chatbots and artificial intelligence, VR and robotics can make your hotel more money.

- Having the latest hotel property management software (PMS) without spending a fortune...throw out expensive failing options and start fresh.

- Manage your hotel operations communication more efficiently and follow up on deadlines.



SURROUND YOURSELF WITH EXPERTS

Small hotels need to be more creative nowadays to level the playing field against bigger and international brands, so if you’re missing out on these points who other than yourself will quickly realise that you’re not meeting your hotels potential is of course your guests and your employees and this brings down the morale in your hotel slowly but surely….staff will realise that the hotel is not professionally run, and luckily there is a solution…its not easy…but very much the best way to go around it…it would be to consult with a hotel advisor who will be there for you and be someone you can talk with related to all aspects of your hotel business. 


A hotel advisor may not come in every day to oversee your operations but will help setting the foundation and be available for a call anytime you need to chat,  making certain everything is OK and be that a second pair of eyes you very much need.  Sometimes is just good to have a third-party hotel advisor help solving issues with a supplier or even clear a sensitive question about an employee without jeopardising owner relationships as well as making checking so the hotel manager is running a ethical and clean business on the owners behalf.


So having a hotel advisor or consultant as a ball plank to bounce ideas with, is highly recommended. 


- Get someone experienced in running hotels share feedback and support.

- Make sure you work with proper procedures and have a winning hotel culture for both guests and employees.

- Do not underestimate brand values and brand image....that's the foundation of any hotel business.


MAKE SURE YOU HAVE THE RIGHT SALES PLAN

For hotel sales, there are many universal rules regardless of the type of hotel you own or manage. A true salesperson is a dying breed as technology and digital practices evolve. But salesmanship is still very much needed for your hotels ongoing success.


Hotels need to be reminded that sales is a ‘group’ process that requires the support form the entire hotel team. To leverage the services, the processes, the day-to-day team collaboration and having quality sales funnels is key.


- Partner with your guests and always deliver a working loyalty programme, this is a must.

- Leverage all your hotels sales channels and resources...not just a few.

- Know your guests booking patterns and plan long term....very long term.

MARKET LEADING HOTEL ADVISORS

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Advise Light


 Min. 25 Keys 

$20 / Key / Month
Or
1.5% of total revenue
(whichever is more)

This hotel advisory package is a Light package that provides all the essential advise and consultancy support a small hotel may need. 


Include full Telephone and Email Support and unlimited advise:

In all aspects of running a hotel.


Virtual Monthly Inspections

Quarterly Hotel Inspections on request, exclude at cost travel expenses)

Monthly reporting


For this package, hotel must subscribe to a Owner Software Package by SiliconHM


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Advise Plus


 Min. 50 Keys 


$12 / Key / Month

Or

1.25% of total revenue

(whichever is more)

This hotel advisory package is a Plus package that provides all the essential advise and consultancy support a small to mid-size hotel may need. 


Include full Telephone and Email Support and unlimited advise:

In all aspects of running a hotel.


Virtual Monthly Inspections

Monthly Hotel Inspections (on request, exclude at cost travel expenses)

Monthly reporting


For this package, hotel must subscribe to minimum Medium Owner Software Package by SiliconHM


Order Now

Advise Premium


 Min 100 Keys 


$9 / Key / Month

Or

1% of total revenue

(whichever is more) 

This hotel advisory package is a Premium package that provides all the essential advise and consultancy support a mid to large-size hotel may need. 


Include full Telephone and Email Support and unlimited advise:

In all aspects of running a hotel.


Virtual Monthly Inspections

Monthly Hotel Inspections (on request, exclude at cost travel expenses)

Monthly reporting


For this package, hotel must subscribe to minimum Premium Owner Software Package by SiliconHM


YOUR TRUSTED HOTEL ADVISOR

Improving these 5 basic principles of your hotel will dramatically increase its overall health. Silicon Hospitality Management, we want you to know, we are here for the long haul. As with any health assessment and plan, it takes time. Of course, there are immediate solutions available, but the real success comes from the overall and long term well-being of you and your hotel business. That’s what we want for you, a long, healthy and happy life to live. If you’ve checked a single box on the Healthy Hotel Checklist, contact us today so we can walk you through your options. Remember, just one box checked and you could be on your way to improved cash flow, a strengthened bottom line and peace of mind.

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